Lucian Camp asks “PLEASE, PROTECTION PROVIDERS, CAN I PAY YOU MORE MONEY?”
They say that you can divide the whole consumer economy up into something over 100 separate sectors, from Alcoholic Beverages through to Yellow Fats (no Z). And when you do, and you examine them all, you’ll find that there isn’t a single one in which the cheapest brand is the market leader. Yes, certainly, in every sector you’ll find some consumers who take pleasure, or something, in buying the cheapest. But I myself am not one of them, and I daresay you’re not either. If I suggested we meet for lunch in the cheapest restaurant in town, and came to…
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