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November 2015

Back to Marketing with Neil Sharp

by Neil Sharp 19/11/15

One of the joys of working as a consultant is that you get to see the market through a “wide-angled” lens. In my case I have also had the privilege of working for many years with clients in different countries. One of my current clients is a global company with a presence in many markets, including a number of African countries. Last week I visited Nigeria for the first time. Wow, what a place! Home to 170 million people, 75% of which are under 30, this is a vibrant place and complex environment. It is also an interesting place to…
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