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Michael Kelly

Michael Kelly of FINEOS considers Protection as a Service not a Product

by Michael Kelly 07/09/10 Category: Comment

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I often think that we make a big mistake by viewing ‘Protection’ as a product rather than a service. A Product implies a “thing”, something static, whereas a Service has connotations of “doing”, and immediately sounds as if it might be more useful. Broad international experience shows that there are already insurers who spend time and effort on getting their claimants back to work with innovative and imaginative programmes where they institute a plan of care, monitor progress and suggest better or alternative treatments where that progress is wanting; where they propose alternative jobs or careers when return to the…
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