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VitalityLife Vitality Nurse

March 2017 VitalityLife: Other

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VitalityLife’s Vitality Nurse is a range of medical screening and nurse services whose sole purpose is to improve the underwriting process.

Vitality Nurse offers an instant booking service for medical underwriting requirements with real time results from VitalityLife's bespoke evidence analyser app. This will enable easier and faster medical underwriting, with 80% UK coverage.

The market norm typically offers an inefficient system characterised by ongoing delays and missed appointments. Vitality Nurse offers the convenience of medical screening by a clinically qualified nurse in the comfort of the customer’s own home in as little as two hours from the time of application submission. The service is available six days a week.

The app works in two parts. First, an appointment with a nurse is arranged. Then the results of the appointment are recorded by the nurse and the customer signs a screen to confirm details given, just as with a paper application. The app then enables Vitality’s underwriters to see the results in real time, so speeding up the underwriting process (which had already been speeded up by having a fast nurse appointment anyway).

Comment: A simple description of a simple service – Vitality Nurse is an underwriting app. What makes it different is that it enables customers to undergo what we used to call a paramedical in their own home (or presumably place of work). Moreover, that can all be achieved in as little as two hours.

One of the big frustrations of protection insurance for years has been the slowness and consequent uncertainties around the underwriting process. Let’s not forget, that means clients with no cover when they clearly want it and insurers with no premiums when they clearly want that too!

We also hear a lot about how technology can help process and this simple app is a great example of that in action. Little to fault, simply because there is little to fault!

Plus points: An app to access a Vitality nurse to perform a medical screening; Used by the nurse, it enables real time data gathering and so speeds up underwriting;At home service; Costs nothing; Appointments in as little as two hours; Should speed up the underwriting process.

Not so plus points: Nurse screening can give less information than a full medical, but then most applications do not warrant a full medical examination..

Website: http://www.vitalitylife.co.uk.

Rating (max 10): Innovation: 8. Overall: 10. Platinum

Tags: Other; Vitality; Added service

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