Phil Veale asks if we are getting back to understanding what consumers want
It’s nice to see protection insurance getting some focus recently. How this will benefit consumers and the industry as a whole remains to be seen, but it does seem a step in the right direction. Rocket science it’s not, although depending on int– erpretation from some commentators you might think it is. The ‘discovery’ is that consumers put service and product ahead of outright price. Surely this makes sense when you look at other purchasing dynamics? There are not too many other products bought based on price alone. Is the difference that they tend to be tangible; cars, white goods…
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