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December 2014

Marilyn Cole from Space01 talks about the importance of adapting the protection message

by ProtectionReview 17/12/14

Pensions and retirement have been hogging the limelight ever since the Budget, but that doesn’t mean protection insurance needs to be left in the shade. However, those involved in marketing, selling and advising on protection may need to adjust their thinking as people’s financial lives are taking on a rather different shape. Actually two big changes are not directly pension related, but simply reflect the changing shape of the economy. The UK has seen a painful squeeze on incomes certainly in some service industries and the public sector, while there has also been a vast increase in self employment. Both…
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Phillip Cooke asks “Do you really need a customer care department?”

by ProtectionReview 17/12/14

Most companies of any size boast the existence of a Customer Care department. Counter intuitive though this may seem, I think this is a flawed policy; it is either so in cultural terms or in the naming of the department. Putting the customer, in most organisations the only source of income, at the centre of the business is fundamentally a cultural issue. How do the CEO and fellow directors view the customer? If customers are not at the heart of the business they will, inevitably, be detached from the thinking of the body of the organisation. They will be something…
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