Aviva DigiCare+ (Adviser score 8.0)

November 2020 Aviva: Apps & Technology


Aviva DigiCare+ is a health and wellbeing app for both individual and group protection Aviva customers, designed to help them prevent, detect and manage common physical and mental health problems.

DigiCare+ is the app for advised individual protection clients and DigiCare+ Workplace the app for employees with group income protection or group critical illness cover.

Each app has been developed by Square Health and offers a suite of benefits. These provide a one-stop-shop for services including an annual health check, mental health consultations, nutritional support, digital GP, second medical opinion and gym discounts.

For individual customers the app also includes Bupa Anytime Helpline, plus physiotherapy and bereavement services.

Following registration, customers are offered a clinical health check to assess their health status and to help detect early signs of common health problems. An at-home test checks 20 different health markers, including diabetes, cholesterol and liver function. This is then followed by a digital GP consultation to discuss the individual’s personal health report.

Clinical services within the app are integrated to allow specialists to signpost customers to other medical experts, with consultation notes and personal medical details stored and accessible within the app.

As well as to new customers, DigiCare+ is available to the life insured on Friends Life policies taken out since November 2011 and on Aviva protection plans taken out from January 2015.

Individual customers can register and use the app from the end of November 2020; group customers already have access to it through a customer portal.

Comment: This is another example of protection insurers going beyond just providing financial benefits in the event of a major health issue. In this case a range of health and wellbeing benefits are offered, all available through a simple app.

We are pleased to see too that it is available to many existing as well as new customers.  

Plus points: App offering health and wellbeing checks and help; Available to individuals and groups; Available to some existing customers too; Valuable benefits through Square Health.

Not so plus points: Not available to all existing customers; Not every customer will be comfortable using apps.


Rating (max 10): Overall: 8. Gold

Tags: Apps and technology; Aviva

I Mark: No

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