Aviva UK Health MyHealthCounts for Business
MyHealthCounts for Business is an innovative health risk assessment programme from Aviva UK Health that can provide employers with more than 250 employees with a tangible return within just one year.
The product consists of employers purchasing a core package (at very low cost per employee). This includes the MyHealthCounts online health risk assessment (using the Roadtohealth Q scoring system), health reporting and a choice of internal communications materials.
Each employee completes an online health and lifestyle questionnaire to discover how healthy they are compared to 100 other people of the same age and gender. This is their Q Score. An online health coach then helps them set realistic health goals and offers personal advice and support on steps they can take to improve and maintain their health.
The employer gets a detailed report based on aggregated and anonymised results, which also shows how many employees have taken part. Employers can also add one or both of two options:
• The Knowledge Package. Personal health check undertaken in the workplace, which measures the employee’s BMI (body mass index), resting heart rate, cholesterol, blood pressure and blood sugar levels. If not employer funded, these tests can be carried out at one of over 600 pharmacies nationwide.
• The Activity Package. This kinetic activity monitor measures the intensity of exercise and the impact it is having and is supported by a comprehensive website.
Employers receive up to 100% discount off the cost of the product for the following year, depending on the proportion of their employees who complete the online health questionnaire and the average health score achieved. Employees themselves receive health and leisure discounts as well as HealthPoints, which can be redeemed against health management tools.
A key element of the package is explaining how it works, so Aviva has produced a 12 page brochure which explains this. There is also a range of communications tools available to help employers establish and communicate the benefits of the scheme.
Plus points: Larger employers no longer just want health insurance – they are more interested in solutions that benefit their efficiency, their workforce and their bottom line; Uses Roadtohealth’s simple but well researched Q system to help employees and employers develop strategies to improve health and fitness; Low initial cost and financial incentives for active participation; Could even lead to lower PMI premiums.
Not so plus points: Traditionalists may regret the move away from ‘pure’ insurance towards more holistic solutions; Not available for companies with fewer than 250 employees; The concept needs careful explaining to both employers and employees.
Website: http://www.aviva.co.uk/healthcarezone.
Rating (max 10): Innovation: 8. Overall: 7.5. Silver.