Generali - LifeWorks EAP

February 2020 Generali: Other


Generali UK Employee Benefits has enhanced its employee assistance programme (EAP) package in ways it says dispel the industry notion that embedded EAPs within products, such as group risk or health insurance offerings, represent a poor imitation of standalone versions.

Now, its group income protection (GIP) customers - and employees – can get 24/7 access to work and life support services at no extra cost from LifeWorks, through a simple app.

Generali - LifeWorks Core services now include:

More ways to access expert counselling support. Now in addition to telephonic counselling and self-referral for up to six face-to-face sessions per issue, expert support is also available through video conferencing. Digital counselling programmes can be accessed directly through the app and website too, focusing on areas such as anxiety, stress and grief. As employees go through the modules, they’re also offered opportunities to connect with a counsellor if needed.

Extension to uninsured employees. The full range of counselling services, including up to six face to face or phone appointment based sessions, is now available to all employees, not just to those insured under the GIP.
A personalised wellbeing newsfeed. Employees select their areas of interest – whether that be physical, emotional, financial or social – and then tailored three-minute content (from articles to videos, calculators and tools) appears in a dedicated page on their newsfeed.
A wide range of perks and savings. For example, up to 3% savings through digital gift cards; plus savings on weekly grocery shopping; and lifestyle offers such as an average of 25% off cinema tickets available on all major chains.

The integrated programme is designed to offer added value benefits to help customers meet preventative healthcare and back-to-work goals.

Generali’s Wellbeing Investment Matching initiative is also available to help employers part or fully fund any additional ‘Enhanced’ services from LifeWorks where a specific need is identified. These are services that fall outside of the added-value package, and include digital and phone based physical health coaching; participation-driven rewards incentives; health risk assessments; enhanced perks and savings, and one-to-one tailored support for HR on establishing and analysing key metrics.

Comment: EAPs can play a key role in helping employers manage sickness absence, but can do much more as well. Too often though insurance based EAPs have been seen as the poor relation of the EAP world.

Generali has looked to remedy that by adding some useful and updated benefits and now also allows benefits to be used by non-insured employees too.

Plus points: A wider range of EAP benefits; Now available to non-insured employees too.

Not so plus points: Many employers may not look first to an insurer to meet their wider EAP needs.


Rating (max 10): Overall: 8. Gold

Tags: Other; Generali

I Mark: No

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