Pulse Term Insurance (Adviser score 6.4)

July 2020 Pulse: Term


Pulse Insurance was established in 1998 and helps insure people usually declined for life insurance and other covers by other insurers. Pulse usually works directly with a specialist underwriter at Lloyd’s and/or with FCA regulated UK insurers.

This cover for individuals has been developed with boutique Liechtenstein life insurer Quantum Leben AG. Maximum term is ten years and maximum cover is usually up to £790,000 (€890,000).

The plan is initially targeted at individuals unable to obtain cover from the standard market due to their health issues.

Pulse is also offering dedicated cover for potentially exempt transfers and gift inter vivos for customers up to age 85 at inception. It says cover for individuals over 60 is still available despite Covid-19, and that all applicants are considered on a case by case basis.

Pulse aims to eventually roll out a full range of solutions that will also include non-standard and SME group business.

Comment: Term is the simplest cover to buy – choice can be down to whoever offers the cheapest rates. It’s not always that simple though, especially for those likely to be rated, as the rating has to be taken into account too. And that may be difficult to pre-judge accurately.

Pulse looks to be serious in expanding in the London market and it will be interesting to see how successful it is. For advisers and brokers, it is certainly good to have another term provider – especially one prepared to look at non-standard risks.

A key additional factor of course will be how competitive its premiums and underwriting are.

Plus points: Term cover up to ten years; Simple; Maximum sum insured will cover most risks; Positive attitude to non-standard risks.

Not so plus points: Other insures may offer more cover and longer terms; This provider may not be known to all advisers.


Rating (max 10): Overall: 8. Gold

Tags: Term, Pulse Insurance

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