VitalityHealth Healthy Workplace
Healthy Workplace is VitalityHealth’s new health and wellbeing toolkit for SMEs. It starts with three core elements:
A yearly health calendar.
Quarterly campaigns.
Quarterly webinars.
To these three can be added a number of modules, depending on the business size and what is needed:
Champions and Challenges. This is a 12-month engagement platform empowering workplace champions to become health and wellbeing advocates.
Vitality Coach. Half day wellness consultation from a Vitality specialist.
Wellness Days. An understanding of employees’ health numbers – measuring 25 metrics including BMI, heart rate and blood pressure – to identify any potential issues.
Workshops. This includes workshops on musculoskeletal, physical activity, nutrition, smoking cessation, mental wellbeing and many more.
The package also includes an employer cashback incentive, based on an aggregated view of individual employees’ Vitality statuses. To encourage engagement, companies with the most engaged employees can receive a 10% premium cashback on an annual basis.
Ideally, the toolkit is used with all employees, unlike say PMI where typically only some staff are offered it. Vitality says a standard package might comprise:
1x Premium Wellness Day.
1 x Workshop.
2 x Champions.
2 x Challenge events.
5 x Vitality Coach sessions.
Comment: SMEs simply don’t have the resources larger employers do when it comes to employee health and wellbeing and may even not be sure how to go about arranging such services. Vitality is now a well-known brand and its approach will resonate with many SMEs.
For the employer, Healthy Workplace can be rolled out to its entire workforce and a relationship built up with a broker – even if they are not yet PMI clients. Moreover, trusted brokers are in a much better position to be able to talk about keyperson or PMI needs for example, and promoting this product therefore has wider business- building implications too.
The service itself requires the employer to take and manage actions, built around a simple core product, with optional add-on services too. It’s not insurance but then, increasingly, firms are looking for solutions to their needs regardless of the technical tag applied.
Plus points: A menu based service for SMEs that supports health and wellbeing; Simple menu format – core benefits plus optional add-ons; The package can change over time to meet needs (and Vitality can simply add to and/or change the package as it sees fit); Enables brokers to work with new and existing company clients to better understand their needs, build a stronger relationship and be in a better position to advise them on other needs too.
Not so plus points: Not every broker is comfortable with selling what is essentially a non-financial and non-insurance product; Servicing is important to ensure things are being managed well and objectives being met, and that takes time.
Website: www.vitalityhealth.co.uk
Rating (max 10): Innovation: 9. Overall: 9. Platinum
Tags: Other; Vitality.