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ProtectZ, our conference where every speaker is aged 30

ProtectZ

Our second ProtectZ took place on 30th June 2024

This was the line up.

 

Keynote Speaker - Clodagh Griffin.

Clodagh talked about how to build a Gen Z audience.

Clodagh is a social media expert, presenter, keynote speaker and currently a journalist at The News Movement, 

A major milestone in Clodagh’s career so far is her appearance on BBC Panorama: Is TikTok Safe? She completed an undercover investigation into the safety of TikTok and shared her findings on the show.

 

Panel 1 - Engagement & Communications

What does the industry need to do to better engage with young people and how can we communicate with them to make our products more desirable?

 

Panel 2 - Technology

What software and apps can help us give better service to our customers? Can AI genuinely make a difference? What's in development and what do we want and what can we expect to see in future?

 

Panel 3 - Product & Process

Are we developing the right products for GenZ customers? Are we involving them in developments? Do we need to ask fewer questions during processing now everyone is on a mobile device?

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