November 2019

September Summit White Paper

by Protection Review 01/11/19

We held our second Protection Review Summit in association with iPipeline on 19 September 2019.  iPipeline has long talked about the 4 Ps of protection which they call the: • Perils • Process • Product • Price At the second summit, we focussed in on “Product”. Are products easy enough for advisers and consumers to understand? Is complexity an issue? Do we focus too much on price rather than products’ benefits and linked services? Are our products relevant for today’s customers? Is complexity an issue? What can we do to improve their appeal, and should we be doing advertising? We've…
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