Des Benjamin

The price of everything…

by Des Benjamin 10/08/10 Category: Comment


Simplyhealth’s Des Benjamin considers the importance of offering value through service That famous phrase ‘the price of everything and the value of nothing’, has never been more truthful than it is today, and it looks as though the die is cast to make it even more so in the economically gritty years that lie ahead. However, my path for guiding Simplyhealth through the next decade is based on a philosophy of service and value. This philosophy says if you can’t make a return on your product or service then it does not have enough ‘value’ to people to justify its…
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