The possible up-side of the European Distance Marketing Directive
Marilyn Cole from Space 01 considers the possible up-side of the European Distance Marketing Directive As the protection industry comes to terms with disclosing the total premium over the life of a contract, or at least ten years’ worth of it, is there any way to turn it into a marketing advantage? I accept that most industry professionals may not be in the mood to hear this. They will see this regulation as yet another headache created by people divorced from the reality of advising the public in 2011 and that is a reasonable enough point of view. Most regard…
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