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Protection Review Awards 2025

by Protection Review 29/06/25

Enter the PROTECTION REVIEW AWARDS 2025!

For written entries, send us your entry at any point from 1st July. There is no need to wait for shortlists. Entries should be emailed to [email protected].

 

CATEGORIES – WRITTEN ENTRY REQUIRED

 

CATEGORIES – NO ENTRY REQUIRED


We’ll announce the shortlists soon after the judging day.

 

Entry guidelines

 

Timescales

• Voting opens and written entries invited – Tuesday 1st July 2025
• Voting closes – Friday 29th August 2025
• Deadline for ALL written entries – Friday 29th August 2025
• Judging day –1st October 2025

There will be no extensions to these dates.
 

AWARD CATEGORIES

 

Underwriting & Claims Award

LAST YEAR’S WINNER:  Guardian

Underwriting and claims is combined in one category to recognise and reward innovation and improvements in underwriting, service, and claims management. Which provider has the best underwriting process? Which providers are making the best use of technology in a positive way? Which providers are underwriting fairly and paying claims quickly? Which providers make it easier to write new business? Which companies provide quick and easy access to underwriters? Which companies make fair and appropriate underwriting decisions on a consistent basis?
Note: Entries in this category should ideally include the most recently available claim statistics including paid %s by different product lines (e.g. Life, CI, IP), the number and/or value of claims paid during that year, and the average time to pay claims. Any entries that do not reference claims statistics may be discounted.

 

Innovation Award

LAST YEAR’S WINNER: Zurich

Which company has been the most innovative across the protection and health insurance market over the last year? Which company has shown the greatest desire to move the industry forward through innovation? Please supply details of which innovation(s) you are referring to when entering along with evidence of their impact.

 

Protection Intermediary of the Year

LAST YEAR’S WINNER: Future Proof

This category is for companies, rather than individual people. Which protection intermediary firm has done the most to drive the industry forward? Which adviser firm is the best in the market? Which firm would you recommend to friends and family and which one stands out above all others as the protection intermediary of choice? Note: Entries in this category should ideally include product splits (e.g. % of business written that is Life, CI, IP, PMI etc), the % of business written as indemnity vs non-indemnity, and the % of life cover written in trust.

 

Individual Protection Adviser of the Year

LAST YEAR’S WINNER: Karla Edwards, The Protection Parent

This category is for individual advisers, rather than companies. Which individual adviser is not only an excellent protection adviser for their clients but also does more than most to drive the industry forward as well as helping other advisers? If you were buying protection, which person would you want helping you?

 

Best New Product/Enhancement

LAST YEAR’S WINNER: Zurich

Which new product or product enhancement, has made the biggest improvement to the industry over the last year? Which has helped customers the most? Which is helping to grow the market the most? Which has helped to raise standards across the industry? We will only consider products or enhancements launched after 1st September 2024 [ED1] for this award.

 

Young Achiever Award

LAST YEAR’S WINNER: Britney Trussler,

This award is open to anyone working in the protection or health insurance industry who is under 30 at the time of entry. The person should show an outstanding level of knowledge and commitment in their field, supplemented by any notable achievements over the last year. Entries should look beyond the basics of the person’s routine activities.

 

Health Insurance Adviser of the Year

LAST YEAR’S WINNER: Howden Life & Health

Which company has done the most to drive the health insurance industry forward? Who provides the best PMI advice to consumers? Which adviser would you recommend to friends and family for any health insurance related matter?

 

Doing it Better Award

LAST YEAR’S WINNER: Shepherds Friendly

Our aim is to recognise the company that's getting it right, not only with their products and customer service, but with their commitment to diversity, corporate responsibility, culture, charity, local community and the long-term health and well-being of their people. Entries that demonstrate a strong commitment in many or all these areas will stand a strong chance of winning.

 

Best Protection Network

LAST YEAR’S WINNER: Paradigm Protect

This award seeks to recognise those Networks or Clubs which are working to grow the protection market and improving advice standards in the industry. Why should a protection adviser join your network above others? What evidence can you provide of the impact you have had on the growth of the protection market and how you have contributed to raising standards of advice?

 

Unsung Hero Award

LAST YEAR’S WINNER: Andy Woollon, Zurich

We are looking to recognise those people making a real difference to consumers and advisers every day who aren’t in senior management, aren’t in the media or public eye, and aren’t well known in the industry. Entries that demonstrate a truly important role in the customer or adviser journey that is making a really positive difference will stand a good chance of winning.

Entries from anyone the judges consider to be ‘high profile’ may be discounted.

 

Best Care & Support Experience

LAST YEAR’S WINNER: The Exeter

This category is for INSURERS to enter and includes the growing range of added value services that are available to customers through their life and health insurance policies. Please state clearly who provides the service(s). Everything from GP services and second opinions, through to counselling, rehabilitation, cancer support and more. How have you engaged advisers and customers to showcase the value and increase take up of your care and support service? How have your services made a difference to customers’ lives? How would you quantify the success of the experience you offer? Where relevant please also evidence the success of your experience with user data rather than just percentage of service take-up.
 


Best Protection Marketing

LAST YEAR’S WINNER: Zurich

This award is open to ANY company who has excelled in promoting protection or health insurance to advisers and/or consumers. This includes marketing and/or PR campaigns, social media, events, research, reports & more. The judges will be looking for strong evidence of activity, impact and longevity that has helped to grow the market and/or to better educate/inform advisers or consumers. Campaigns that have continued to run over the last 12 months will be considered – they do not need to be new campaigns that started this year.

 

Global Development Award

LAST YEAR’S WINNER: Hannover Re

This award is for any firms who have launched a new product, development, campaign or initiative outside of the UK in the last 18 months in the life/health insurance space. The development can be within product development, underwriting, technology or claims areas and the impact should be quantifiable in terms of improvement to business processes, customer outcomes or product features.

 

Distribution Impact Award

LAST YEAR’S WINNER: Reassured

This award is for medium to high volume distributors that demonstrate excellent consumer outcomes.

Entries should ideally include:

Entries from advised, non-advised, and aggregator firms are welcome.

 

NEW AWARD: Best Mortgage & Protection Intermediary Award

For distribution firms where mortgages are the primary function but where protection plays an important part. We’ll be looking for entries that show a dedication to mortgage and other protection needs including details of how they embed protection into the customer journey and advice process. Entries should include data around protection volumes, mortgage to protection penetration rates, fair value, breadth of product mix and insurer range (e.g. whole of market, restricted), quality metrics (e.g. NTU, CFO, lapse rates) and ongoing customer reviews.

 

REMINDERS & TIPS

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