April 2014

Phillip Cooke argues that “Giving something back doesn’t have to be a turn-off!”


“I want to give something back to society”, seems to have become a much-used mantra that hs lost some of its currency in recent years. Perhaps it could be used more in British business to reinforce a real culture of customer care. It never cesases to interest me that, when east of Europe, the idea of giving the customer something - both to make them feel better and also induce them to buy more - is common place; in a Marrakesh soukh or a street stall in Hong Kong, there seems to be an inate understanding that customers like to…
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