Consolidation and the illusion of choice by Karen Gamble of Health Claims Bureau
Is consolidation good for consumers? This is a question that has been asked many times but always, it seems, big is better. Innocent Drinks, Ben & Jerry’s, Body Shop and Green & Black’s chocolate have all been taken into the larger corporate fold. Did the consumer benefit? Did the money behind these brands allow for innovation, wider distribution and better value for the consumer? In the last month approval has been given for Aviva’s merger with Friends’ Life, AXA PPP has announced the acquisition of Simplyhealth’s medical insurance business and Now Health has bought Best Doctors. Prior to this latest…
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