We need to talk about… advertising
The latest in our regular series looking at hot topics. Deliberately provocative, we're trying to start a debate. This time, we need to talk about... advertising. A couple of recent newspaper articles condemning protection providers for being harsh on claimants, raise the issue of promotion once again. Reacting to the negative articles, spokespeople are quick to point out we pay 97% of claims, and that the “nasty” media should write some positive stories for once. But it’s not the role of the media to do our marketing for us. Even if we paid out 99.99% of claims, someone would still…
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